Pure Magic

San Francisco · Product · Brand · Motion

A design studio for
the age of intelligent
experiences.

We work with visionary companies to create
products, brands and experiences that move
people and shape the future.

Trusted by
  • Apple
  • Google
  • VERN AI
  • Y Combinator
  • Nike
  • Satisfy

We design products, not just deliverables.

Our work starts with understanding the problem, the people, and the business behind it. From there, we shape the product experience around what actually matters — clarity, adoption, trust, and growth.

0Awards Won
0Products Shipped
0Years Avg Experience
0% Senior Team

What we do

  • (01)
    Product StrategyDefining what to build, why it matters, and how it should work.
  • (02)
    Product DesignDesigning clear, intuitive digital products from first principles.
  • (03)
    PrototypingTurning ideas into high-fidelity, testable experiences.
  • (04)
    Brand & StoryShaping how the product is positioned, presented, and understood.
  • (05)
    Investor & Keynote DesignCreating compelling presentations for investors, launches, and important moments.
  • (06)
    Product FilmsTranslating the product into concise, cinematic stories that communicate the idea.

Trusted by Founders

Pure Magic doesn't just 'do design.' They took the time to understand our business, our users, our pressure points. What came out wasn't a pretty shell — it was something that actually works. That ships. Two years in, every single engagement has exceeded expectations.

Kevin McCurdy
Distill Dating · Co-founder

Transparent Pricing

Every project is a fixed fee agreed up front — no hourly billing, no surprise invoices. Scope runs from a single mobile app UI to a full product; pick what fits and we start within a week.

App Design — One & Done

$10,000one-time

A complete, developer-ready UI for a single mobile app. One design direction, taken straight to a polished final — no revision rounds.

  • Up to 12 core screens
  • One design direction
  • One final delivery, no revision rounds
  • Figma file + component library
  • Developer handoff notes

Full Product Design — Unlimited

$20,000+starting price

The complete product experience — mobile, web, and marketing — designed as one coherent system, with a foundation your team and AI agents can build on.

  • Mobile + web app UI
  • Unlimited screens & flows
  • Marketing landing page — design + build
  • Unified design system + tokens
  • DESIGN_SYSTEM.md — an AI-ready specification your coding agents build from
  • End-to-end prototype, ready for investor pitches
  • Unlimited revision rounds
  • Ongoing iteration support

Common Questions

  • Most requests are completed within about 7 working days. Complex work may take longer — we'll give you a timeline upfront. Sprints follow a project schedule we agree on together.
  • Each package includes a defined number of revision rounds. We'll use those rounds to refine the work based on your feedback. Once the included revisions are used, additional revisions can be added at our standard rate.
  • Yes. We integrate through Slack and adapt to your workflows. We can work alongside your engineers, or ship independently if you don't have a technical team yet.
  • An initial conversation (free, no obligation) → If there is a fit, we send a project proposal with scope, budget, and timeline → Once the proposal is approved and the 50% deposit is paid, we begin the project → Research and strategy → Design execution → Delivery and included revisions. The process is transparent, structured, and collaborative throughout.
  • AI helps us move faster on the work around design — research, exploration, documentation, and engineering handoff. The actual experience is designed by us, with human judgment, taste, and intention at every step. We don't use AI to decide what your product should look or feel like. We use it to create better documentation, richer engineering deliverables, and a structured Markdown design system your team can use to build and scale the experience consistently.
  • Quite the opposite. The earlier we get involved, the more we can save you from expensive rework later. We are used to finding clarity within chaos — vagueness is not the problem. Not wanting to refine it is.
  • That is exactly our core competency. We don't copy styles, we help you find your unique visual language. Every project starts from Brand Strategy, not from a Pinterest moodboard.
  • Big agencies have resources, but your project may not be their priority. We cap at 3 active engagements — you work directly with partner-level designers. No reporting chains, no handoffs, no pitch team that disappears after the proposal.